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MOO

MOO (Mind over Otter) is a digital product designed to help users address psychological issues by guiding them in self-expression, which in turn influences their thoughts and behaviors. The app integrates psychological suggestion and behavioral principles into every aspect of the user experience, using a simple, efficient, and clear process. Users can quickly engage in self-reflection and expression according to the guidance provided, and the content they write can serve as valuable input for therapists during counseling sessions, facilitating real-time intervention and guidance. MOO aims to provide users with a self-help tool when they cannot access immediate assistance from a psychologist, enabling them to better understand themselves and enhance their ability to address psychological challenges independently.

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The logo design is simple and direct, with rounded corners that provide a soothing and calming effect. The solid body conveys a sense of reliability, while the varying sizes of the letter “O” soften the overall heaviness and add a touch of playfulness. The gradually enlarging “O,” inspired by volume icons, is intended to encourage users to express themselves and speak out.The Moo otter character is derived from a variant of the letters “MOO,” designed to be simple, clear, and soothing without interfering with the psychological intervention process. The animated prompts help set the mood and alleviate the monotony of the writing process. The animation shows the transition from letters to the otter character, conveying the concept of transformation and how changing thoughts can better support oneself.The fonts used are Youngster and Arial, chosen to ensure clear communication while maintaining a cute and healing aesthetic.